About the job
Who We Are
OKX is one of the worlds largest and fastest growing cryptocurrency exchanges. We help millions of people buy and sell bitcoin, and over 30 other crypto assets every day but our work is a whole lot more than that. Were building an inclusive future of finance, one that opens new opportunities to learn financial literacy, store value, and build wealth for everyone.
Ready to help the next billion people experience the future of finance with us? Come on board. We have offices in San Francisco, Miami, Malta, Hong Kong, Singapore and Japan.
About the Team
Youll be joining the smart and supportive Social Media Team that is charged with creating experiences that attract and retain new customers to OKX.
Our growing social media team drives various global brand awareness initiatives and manages product marketing initiatives to acquire and retain customers. In addition to engaging with customers through social media, the social team promotes other aspects of the business through social content.
About the Opportunity
As Sr. Manager, Social Media & Influencer Marketing, you’ll report into OKX Social Media Director and help us increase our global social footprint, particularly through influencers and content creator collaborations.
You’ll partner closely with Affiliate, Product Marketing, Engineering, Partnership, Content teams to create world-class influencer content. You are part project manager, part creative genius. Additionally, youlll assist with a variety of social media initiatives to grow the business and position OKX as a cultural zeitgeist.
What Youll Be Doing
Collaborate with social media team to integrate influencer marketing campaigns with broader marketing/social media efforts
Collaborate with affiliate team and KOLs on a daily basis to get content rolled out
Develop briefs for influencers to create content
Review content developed by influencers to ensure it aligns with our brand voice and strategic messaging
Develop a strong understanding of OKXs products, features and brand efforts to effectively communicate with and support influencers
Evaluate campaign ROI and efficiency metrics to identify growth opportunities
Monitor and analyze influencer marketing metrics to identify trends and opportunities for improvement
Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns.
Develop a community engagement strategy and engage back with influencers around the world
Generate and present reports on campaign performance
What We Look For In You
5-7 years experience in social media
Thorough understanding of current social media and influencer marketing trends
Prior experience leading influencer marketing campaigns
Leadership qualities – be able to prioritize right and align expectations effectively
Ability and acumen to marry creativity with data
Close the loop on a task before proceeding to the next one
Efficient project management
Nice to Haves
3 years of influencer marketing experience
Understanding, experience and/or interest in crypto
Photography and video editing skills
Highlights of Perks and Benefits
Market competitive total compensation package
Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)
401K with company contribution
Paid Parental Leave
Employee Referral Bonus Program paid in BTC
Company Donation Match
More surprises when you join!
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.