About the job
Binance is the global blockchain company behind the worlds largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Develop and execute user growth strategies including but not limited to the campaign proposal, product development, and marketing plan that align with the company goals and objectives.
Use the data to analyse user behaviour and identify opportunities for growth.
Act as the campaigns point of contact, responsible for coordinating and refining all aspects of NFT marketing campaigns, such as activity mechanics, branding, associated content and more.
Collaborate across teams and projects to help optimise and potentially combine campaigns under one central theme.
Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
Measure ROI of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
Innovate and implement test-and-learn strategies along with delivering results.
Deep understanding of NFT and corporate Web 3.0 spirits into creative campaign ideas.
4+ years of experience in user operations, marketing and spearheading campaigns.
Knowledge of user acquisition, lifecycle management and gamification is desirable.
User insight and modelling skills with strong business acumen.
Familiarity with popular social media platforms – Twitter, Discord, Telegram, etc.
Strong understanding of cryptocurrency/blockchain-related terminologies and trends and a strong interest in NFT.
Be able to work flexible and stretched hours to interact with the NFT community.
Strong sense of responsibility, logical, rigorous and meticulous, self-motivated, and values strong teamwork.
Working at Binance
Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
Fast moving, challenging and unique business problems
International work environment and flat organisation
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
Flexible working hours, Casual work attire
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