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About the job
Role Overview:
As a Senior B2B Content Strategist, you will lead the creation and publication of compelling videos and written content that resonate with the target audience. Your creative abilities and strategic thinking will help our client establish a strong online identity and communicate our brand’s message effectively.
Key Responsibilities:
Video Creation: Use your editing skills to craft engaging and informative videos that align with our brand’s objectives. These videos will be tailored for platforms such as Instagram, Reels, and TikTok, capturing the attention of our target audience.
Content Creation: Develop written content that adds value to our audience’s professional lives. Craft insightful articles, posts, and updates for platforms like LinkedIn, showcasing your writing prowess and industry expertise.
Content Strategy: Develop and execute a comprehensive content strategy encompassing video and written content. Ensure consistency in messaging, tone, and branding across all platforms.
Platform Management: Manage the end-to-end content creation process, from ideation and scripting to editing and publishing. Adapt content to suit the unique requirements of each platform.
Audience Engagement: Monitor and engage with our online community across different platforms. Respond to comments, messages, and interactions promptly and meaningfully to foster positive relationships.
Data-Driven Insights: Utilize analytics tools to track content performance, identify trends, and gather insights. Use this data to refine and optimize our content strategy for maximum impact.
Required Skills and Qualifications:
6 years of Experience: Proven track record in content creation and strategy, with at least 6 years of relevant experience.
Video Editing: Proficiency in video editing using various video editing software.
Passion for Writing: Strong writing skills and a genuine enthusiasm for crafting content that resonates with business audiences.
Creative Vision: Ability to conceptualize and execute creative ideas that align with brand goals and engage our target audience.
Platform Familiarity: Experience creating content and posting on Instagram, Reels, TikTok, and LinkedIn.
Strategic Thinking: Ability to think strategically and translate brand messaging into effective content that supports business objectives.
Attention to Detail: Meticulous attention to detail to ensure content is error-free, consistent, and of high quality.
Time Management: Strong organizational skills to manage multiple projects, meet deadlines, and adapt to changing priorities.
If you’re a creative content strategist passionate about video editing and writing, we’d love to hear from you.
