About the job
Job Title: Russian Marketing Manager for Restaurant
Reports To: Head of Marketing / Director of Marketing
The Russian Marketing Manager will oversee the marketing activities targeting the Russian market for our restaurant in Dubai. This role involves strategic planning, content creation, and social media management aimed at enhancing brand awareness, customer engagement, and revenue growth in the Russian community.
Restaurant Promotions: Develop and execute marketing plans to promote special restaurant events, offers, and new menu items targeting the Russian audience.
Market Research: Conduct in-depth analysis to understand Russian consumer behavior, preferences, and dining trends in Dubai.
Strategic Planning: Create a marketing strategy that aligns with the restaurant’s overall business goals, with a special focus on the Russian market.
Content Creation: Develop and localize marketing materials, such as menus, flyers, and online ads, tailored for the Russian-speaking customer base.
Social Media Management: Plan, create, and manage content on social media platforms like Instagram, Facebook, and VKontakte, specifically aimed at engaging the Russian community.
Customer Reviews and Engagement: Monitor Russian language review sites and social media to engage with customers, respond to queries, and manage the restaurants online reputation.
Influencer Partnerships: Identify and collaborate with Russian-speaking influencers in the food and lifestyle sector to enhance brand visibility.
Performance Metrics: Track KPIs and ROI on marketing initiatives, focusing on customer acquisition, engagement, and revenue growth.
Budget Management: Control the marketing budget for Russian campaigns, ensuring cost-effectiveness and high ROI.
Cross-Functional Collaboration: Work closely with the restaurant manager, chefs, and customer service teams to ensure seamless implementation of marketing initiatives.
Local Partnerships: Form alliances with Russian businesses and communities in Dubai for cross-promotions.
Legal Compliance: Ensure that all marketing activities are compliant with Dubai and UAE laws and regulations.
Reporting: Provide regular performance reports to senior management, highlighting successes, challenges, and areas for improvement.
Bachelors degree in Marketing, Business, or a related field.
Fluent in Russian and English.
A minimum of 3-5 years of marketing experience, preferably in the restaurant or hospitality sector.
Proficiency in using social media platforms and marketing tools.
Strong analytical skills, with experience in tracking metrics through Google Analytics or similar platforms.
Knowledge of the Dubai restaurant scene and Russian community in Dubai is a plus.
Exceptional project management and multitasking abilities.
About Kingsmen Agency
Kingsmen Agency is a 360 marketing and advertising management company based in the UAE. We are one of the best leading marketing management agencies in Dubai with clients & staff worldwide from Dubai to Egypt, Ukraine, Lebanon & UK. Our company provides excellent digital marketing and social media management services to various industries. We create, plan and manage top-performing digital campaigns for any business to aid growth and help achieve their goals efficiently. We provide our clients with creative content that informs, entertains, and provides value to their audiences. We strive to accelerate business growth for our clients using our mastery of digital technologies.