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About the job
Marketing Manager (Sustainable Fashion)
Job Overview
Strategic Planning | Campaign Management | Brand Management | Digital Marketing | Content Creation
Market Analysis | Social Media Marketing | Budget Management | Measurement and Reporting
Develop and execute comprehensive marketing strategies to meet organizational goals.
Conduct market research to identify trends, customer needs, and competitive landscape.
Define target audiences and segment markets to tailor marketing efforts effectively.
Create, manage, and oversee marketing campaigns across various channels.
(digital, social media, traditional, etc.)
Develop compelling messaging and positioning for products/services.
Monitor campaign performance and adjust strategies to optimize results.
Maintain and enhance brand identity, ensuring consistency across all marketing materials and
communication.
Develop and enforce brand guidelines to ensure a cohesive brand image.
Oversee the digital marketing strategy, including website management, SEO/SEM, email marketing,
and social media presence.
Analyze data to identify opportunities for improving online engagement and conversion rates.
Collaborate with content creators to develop high-quality, engaging content for various platforms.
Ensure content aligns with brand messaging and resonates with target audiences.
Monitor industry trends, competitive activity, and consumer behavior to identify opportunities and
challenges.
Use data-driven insights to make informed marketing decisions.
Partnerships And Collaborations
Identify and establish partnerships with relevant organizations, influencers, or brands to expand the
reach of marketing efforts.
Develop and manage the marketing budget, allocating resources effectively across campaigns and
initiatives.
Monitor expenses and provide regular budget reports to senior management.
Set up key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
Produce regular reports detailing the performance of marketing efforts and present findings to
stakeholders.
Qualifications And Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (5-8 years) in luxury marketing, preferably within the fashion industry.
Understanding of the fashion market trends, consumer behavior, and competitive landscape.
Demonstrated success in marketing campaigns, PR events management, and content creation.
Proficiency in using data analytics and market research tools.
Attention to detail and ability to maintain high-quality standards.
How to Apply
To be considered for this exciting opportunity, please submit your CV and a cover letter highlighting your
relevant experience. You can send your application via email to tuan@erc-int.com or connect with us
