About the job
Marketing Director – Healthcare experience mandatory.
Our client is seeking an accomplished and strategic Marketing Director to join our dynamic team. As the Marketing Director, you will be responsible for leading the marketing department and implementing effective strategies to enhance brand value and drive business growth. This role requires a proven track record of leading change, both internally and externally, and successfully managing complex transformation projects. Your expertise in creating awareness, motivating teams, and driving adoption will be instrumental in achieving our organizational goals.
Lead Change Initiatives: Demonstrate a proven track record in leading large-scale and complex transformation projects within the marketing function. Collaborate with cross-functional teams to implement innovative strategies, processes, and technologies to drive marketing excellence.
Internal Stakeholder Engagement: Create awareness and rally support from the organization for marketing initiatives. Communicate the vision, value proposition, and business objectives effectively to internal stakeholders. Develop strong relationships and collaborate with key stakeholders to ensure alignment and support for marketing objectives.
Motivate and Drive Success: Create buzz and motivation across the organization to ensure active participation and successful adoption of marketing programs. Develop and implement comprehensive communication plans to engage employees and build a positive marketing culture. Motivate and inspire teams to achieve marketing goals and stretch targets.
External Marketing Expertise: Possess a deep understanding of external marketing trends and methodologies. Leverage this expertise to design and implement marketing transformation programs that enhance brand value and generate positive business outcomes. Stay updated with market dynamics and competitors to identify opportunities for differentiation and growth.
Brand Management: Develop and execute comprehensive brand management strategies to enhance the brand value and reputation of the client. Ensure consistent brand messaging across all channels and touchpoints. Monitor brand performance and implement corrective measures, if necessary.
Team Leadership: Provide strong leadership, guidance, and mentorship to the marketing team. Foster a culture of continuous learning, innovation, and collaboration. Set clear goals and objectives for the team, and regularly assess performance and provide constructive feedback.
Budget and Resource Management: Develop and manage the marketing budget in collaboration with finance teams. Optimize resource allocation to maximize return on investment and achieve marketing objectives.
Qualifications, Skills, and Experience:
Bachelor’s degree in Marketing, Business Administration, or a related field. A postgraduate degree is preferred.
Proven track record of successful experience in a leadership role within marketing, preferably in the healthcare or related industry.
Demonstrable experience in leading change initiatives and managing complex transformation projects.
Strong knowledge of marketing principles, strategies, and tactics, with expertise in both traditional and digital channels.
Excellent communication and influencing skills, with the ability to effectively engage and motivate internal stakeholders.
Analytical mindset with the ability to interpret data and leverage insights to drive marketing strategies.
Proven experience in brand management and external marketing programs.
Strong leadership and team management skills, with the ability to inspire and develop high-performing teams.
Exceptional organizational and project management abilities, with a strong attention to detail.
Proactive and results-oriented mindset, with the ability to thrive in a fast-paced and evolving environment.