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About the job
At Careem we are led by a powerful purpose to simplify and improve lives in the Middle East, North Africa and Pakistan. We’re pioneering the development of innovative services to aid the mobility of people, the mobility of things and the mobility of money.
We’re in the driving seat as we help to define how technology will shape progress in some of the fastest-growing countries in the world. Our teams are building tech to meet the needs of the future in areas including data and AI, e-commerce, technology-enabled logistics, maps, identity, and fintech.
Were well placed to solve complex and meaningful challenges at scale, with deep tech expertise, strong regulatory relationships, a local presence, and increasingly specialised global teams which are structured to operate as autonomous start-ups. Our team of over 400 engineers and developers are empowered to develop cutting-edge technology every day.
Careem was established in July 2012, became a wholly-owned subsidiary of Uber Technologies, Inc. in January 2020, and today operates in over 100 cities across 12 countries.
About The Team
We are seeking an experienced Marketing Director to lead our marketing team, drive the development and execution of marketing strategy for Careem Super App and Careem Plus. The Marketing Director will be responsible for managing a team of marketing professionals, overseeing all aspects of our marketing initiatives, and ensuring alignment with business objectives. The ideal candidate should be able to think strategically and analytically, and have experience leading cross-functional teams, and should have a strong background in marketing including brand marketing, product marketing, digital, social media, CRM, and content management.
What You’ll Do
Develop and execute a comprehensive marketing strategy for the Careem Super App and Careem Plus that aligns with business objectives and supports brand awareness, customer acquisition, and growth
Run short-, mid-, and long-term initiatives based on a deep understanding of user segmentation, customer needs, marketing trends, and competitive positioning
Build the communications plan & calendar, lead the campaign development process and ensure excellence in execution
Collaborate with cross-functional teams of commercial managers, product managers, content creators, UX researchers, CRM & Ops leads, digital, social, growth, and creative teams to develop integrated marketing campaigns that effectively communicate key messages customized by target audiences
Work with the Brand team to develop the Careem master brand and Careem Plus sub-brand positioning to strengthen the brand awareness and equity
Monitor and analyze marketing metrics, including but not limited to digital, CRM (email, push, in-app touchpoints), open rates, conversion rates, social media engagement, etc., in order to optimize marketing initiatives and improve overall performance
Manage marketing budgets and allocate resources effectively to maximize ROI
Lead and manage a team of marketing professionals, providing guidance, coaching, and feedback to ensure team members are set for success in achieving their goals and professional development
Build and maintain relationships with external partners, vendors, and agencies to support marketing initiatives and drive business outcomes
Stay up-to-date with industry trends, customer needs, and competitive landscape to identify opportunities and inform marketing strategy
What You’ll Need
The ideal candidate will have the passion and commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative, wowing customers and acting like an owner. Additional qualifications include:
Masters degree in marketing, business administration, or related field from a leading university
10+ years of experience in marketing, with at least 5 years in a leadership role managing a team
Experience working within the technology industry / start-up environment, with a track record of successfully driving growth from early stages (i.e., 0 to 1) or scaling established businesses (i.e., 1 to 10)
Experience in driving marketing outcomes for one or more of the following: memberships / loyalty, quick commerce (food/grocery delivery), monetization initiatives, master brand
Demonstrated success in working closely with product / technology, growth teams
Strong analytical skills, with the ability to use data to inform decisions and measure success
Exposure to Customer Relationship Management (CRM) and Content Management Systems (CMS) is preferred and will be considered an added advantage for this role. The ideal candidate should have the ability to assess and optimize the performance of content in order to improve marketing initiatives
Excellent communication, collaboration, and leadership skills, with the ability to influence and motivate cross-functional teams
Ability to get hands-on in a complex operational environment, manage multiple tasks and work on tight deadlines
Detail-oriented with a strong affinity for aesthetics and creative content principles
Excellent interpersonal and negotiation skills, with the ability to build and maintain relationships with internal and external stakeholders
Experience managing budgets and allocating resources to maximize ROI
Proven ability to think strategically and creatively, with a passion for innovation and continuous improvement
Experience in Arabic speaking markets would be an advantage
Where youll be
Given the nature of the role, youll be required to work from Careem Headquarters in Shatha Tower, Dubai
What we’ll provide you
As a Careem Colleague You Will Be Able To
In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this.
Be part of a Remote-First organization that offers flexible ways of working from the office and home.
Work from any country in the world for 30 days a year
Use Unlimited Vacation days throughout the year
Access fitness reimbursements for health activities including: gym, health club and training classes.
Work and learn from great minds
Create impact in a region with untapped potential
Explore new opportunities to learn and grow every day
