Marketing and External Relations Officer Full Time

About the job

Marketing and External Relations Officer (REQ00334)

Marketing, Admissions, and Student Services (MASS)

Grade

4

Reporting To

Head of MASS

ORGANISATIONAL CONTEXT

The British University in Dubai (BUiD) was established in 2003 out of a decree signed by His Highness Sheikh Mohammed bin Rashid al Maktoum, Ruler of Dubai. BUiD is evolved in collaboration with United Kingdom universities and is currently partnered with the Universities of Manchester, Edinburgh, and Glasgow. BUiD operates on a not-for-profit basis, and aims to contribute to knowledge development, technological innovation and socio-economic progress in the UAE and beyond.

OVERVIEW OF THE ROLE
Handling all aspects of relationship with external stakeholders, alumni relations and marketing and promoting BUiD’s brand.

RESPONSIBILITES WITH DUTIES

Marketing
Knowledge of social media marketing
Follow best practices for social media and website marketing performance
Prepare email campaigns to send to external stakeholders
External Relations
Presenting BUiD at school visits and fairs, education exhibitions
Attending BUiD open days (physical and online)
Preparing for and conducting competitions at schools
Identifying new opportunities for external engagement, partnership working and collaboration to raise brand awareness and promote our programmes
To organise and develop related activities (such as workshops, talks) to encourage students, alumni, and staff to actively contribute and enhance the University’s network
Alumni Relations
Reviewing, updating and building a new alumni database platform
Implementing and developing a long term alumni relationship and enhancing the communication process by:
creating an annual plan of alumni events and activities
engaging alumni with the academic life of BUiD through events, communications, internal activities (workshops, presentations to current students, classes, activities, etc.)
developing an ambassadorial role to champion the University’s alumni externally
producing web and email communication, including development and overview of the Development and Alumni Relations website and web services for alumni
meeting alumni, representing the department and University at alumni and other external events and meetings
highlighting alumni success stories on the University’s social media
Advisory Groups
Coordinating the advisory board meetings/taking minutes/maintaining an updated list of advisory members
Other
Undertakes other responsibilities as required by the line manager and fitted to the time and grade level of the position.
QUALIFICATIONS AND EXPERIENCE

Essential

Basic Educational

Bachelor Degree

Relevant Experience

At least 1 year of UAE experience

Knowledge, Skills & Capabilities

1. SEO

2. Google Ad words

3. Facebook Advertising

4. Canva

5. Video Creation

6. Graphic Design

7. Mail Chimp

A job description sets out the key responsibilities of a role, and the main tasks associated with each responsibility.

Key responsibilities and main tasks may be revised over time, proposed to the Registrar, and agreed in writing.

Key responsibilities indicate the skill level of the role, and determine the grade assigned to the role.

Key responsibilities should be balanced in terms of total time commitment, and revisions should continue that balance.

Adding responsibilities at the same level of skill will not influence the grade assigned. The addition of responsibilities at a higher (or lower) skill level will have a bearing on grade.

When writing or revising the job description please refer to the APPENDIX D or the Staff Handbook: “Indicative Criteria for the Role Analysis for BUiD Academic and Administrative Staff”