Log In
Sign Up
About the job
The role of the Ecommerce Marketing Specialist is to develop and execute comprehensive marketing strategies that amplify brand awareness, engagement, and sales across various online channels. This role offers a unique opportunity to work with IFZA and Maison D vie and contribute to their growth in the highly competitive Ecommerce landscape.
Responsibility
Develop and manage high-impact Search Engine Marketing (SEM) campaigns to increase visibility, drive traffic, and enhance sales performance
Implement and refine SEO strategies to improve organic search rankings, increase website traffic, and enhance overall online visibility
Create and execute compelling email marketing campaigns that nurture customer relationships, drive repeat business, and enhance brand loyalty
Devise and execute multi-channel marketing strategies that seamlessly integrate online platforms, maximizing brand exposure and engagement
Initiate and manage both tactical and strategic marketing campaigns that align with business objectives and drive immediate and long-term results
Develop clear and compelling product positioning strategies that resonate with target audiences and differentiate IFZA and Maison D vie in the market
Define detailed customer personas for precise targeting and tailored marketing efforts
Strategically utilize social media platforms to drive brand awareness, engagement, and conversions while staying current with emerging trends
Collaborate with design and development teams to optimize website user experience and user interface, ensuring seamless navigation and conversion paths
Oversee product listings, ensuring accuracy, relevance, and effective presentation across all online channels
Manage product feeds and optimize Google Merchant Center listings to enhance product visibility on Google platforms
Provide guidance and creative direction for visuals, ensuring consistency and alignment with brand identity
Monitor and enhance the entire customer journey, from initial awareness to post-purchase engagement
Identify opportunities to optimize the customer journey, enhancing user experience and maximizing conversion rates
Conduct in-depth research on products and target customers to inform marketing strategies and identify market trends
Utilize strong analytical skills to interpret data, draw actionable insights, and make data-driven decisions
Proficiency in web analytics tools is essential
Stay abreast of Ecommerce and retail industry trends to proactively identify opportunities for innovation and growth
Collaborate with influencers and partners to develop impactful collaborations that expand brand reach and credibility
Oversee content creation and distribution across digital channels, ensuring consistency, relevance, and engagement
Demonstrate a deep understanding of retail strategies and apply them effectively to Ecommerce operations
Perform other job-related duties as required by Management
Requirements
Full English proficiency is required
Ability to strategize and execute marketing campaigns that drive results
Proficiency in customer persona identification and product positioning
Experience with website UX/UI optimization and product/catalog management
Familiarity with Google Merchant Center and web analytics tools
Creative mindset with the ability to provide clear visual direction
Analytical mindset and skills for market and data analysis
Understanding of retail strategies and industry trends
Strong communication, collaboration, and project management skills
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
Bachelors degree in Marketing, Business, or a related field
Proven experience in Ecommerce marketing, preferably with Shopify expertise
Strong knowledge of SEM, SEO, email marketing, and social media marketing
Benefits
International team (over 50 nationalities)
24 annual leave days
Annual flight home
Life insurance plan
Medical insurance plan (with the option to upgrade at your own cost)
Access to exclusive Fazaa discounts (applicable in participating retail stores, food & beverage outlets, fitness clubs, cinemas, theme parks, clinics, and more)
Invitations to participate in various company functions, staff events, and department team building events
Opportunities to learn, develop and grow with the organization
Being part of a motivated team and Moving-Forward-Company-Culture
