About the job
Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 3,500,000 active users choose Tabby to stay in control of their spending and make the most out of their money.
Over 10,000 global brands and small businesses, including H&M, Adidas, IKEA, SHEIN, noon, and Bloomingdale’s use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores. Tabby is active in Saudi Arabia, UAE, Egypt and Kuwait and backed by leading investors including Sequoia Capital India, STV, PayPal Ventures, Mubadala Investment Capital, Arbor Ventures and others.
We are looking for results-oriented CRM Marketing Manager to drive our consumer lifecycle campaigns. You will design and implement marketing automation flows across multiple channels (including but not limited to email, mobile push, SMS, WhatsApp and in-app messaging) in our CRM tool (Customer.io), with the goal of engaging our app users at all stages of the user lifecycle, from onboarding to activation, to loyalty. You will also be challenged with optimizing flows post-launch, using engagement data and A|B testing to make our flows as impactful as possible.
Build email, SMS and notification programs that support the lifecycle marketing strategy for Tabby’s users, including onboarding, activation, engagement, and retention.
Drive experimentation agenda and roadmap for consumer growth marketing efforts across owned channels, including email, push notifications and in-app messaging.
Report on program performance against top-line business critical metrics including activating first-time users, growing repeat users, and reducing churn.
Build programs that optimize for user segmentation and content personalization strategies by using user attributes, behavior, and preference.
Identify key drivers of engagement and churn in partnership with the data team, from supervising performance data to identifying meaningful insights.
Work with marketing and product teams to build and execute campaigns across channels.
Collaborate with marketing and sales to ensure that we are driving performance while powerfully communicating our brand, product and partners through relevant, engaging content.
Partner with data, engineering and product teams to increase campaign performance through better tooling, automation, and personalization.
This might be right for you if:
3-5 years of experience in developing lifecycle marketing programs across owned channels including email, SMS, push notifications, and/or in-app marketing. Preferably in the retail/eCommerce space.
Expert knowledge of journey building, A|B and multivariate testing using Customer.io or a comparable CRM automation tool (Braze, CleverTap, MoEngage etc.)
Experience working with mobile attribution and deep linking tools like Branch, Adjust or AppsFlyer.
Strong analytical skills and ability to draw conclusions from data and take action accordingly.
Enough technical experience to collaborate effectively with cross-functional teams, specifically with product, data and engineering.
Demonstrated project management experience with ability to indirectly manage and build consensus across diverse teams, including creative and analytics.
Entrepreneurial spirit to build growth marketing strategy and operations from scratch, with defined views on testing and learning.
Fluency in spoken and written English. Bonus point for Arabic.
What you can expect
We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.
A working environment that gives you autonomy and responsibility from day one.
You should be comfortable with the idea that the quality of your work will influence the shape of your career.
Participation in company’s employee stock options program.
We are passionate about creating an equitable, high-performing workplace that gives people from all backgrounds the support they need to thrive, grow and meet their goals (whatever they may be).