Consumer Market Research Manager Full Time

About the job
Responsibilities

Develop and execute research projects to inform product development, marketing strategy, and overall business strategy.
Design research studies that effectively address business questions and objectives, utilizing a range of qualitative and quantitative methods.
Analyze data and present insights and recommendations to key stakeholders, including executive leadership and cross-functional teams.
Manage external research vendors and partners, including negotiating contracts, setting project timelines, and ensuring quality standards are met.
Mentor and supervise junior researchers, providing guidance and feedback to improve their skills and work quality.
Stay up-to-date on industry trends and best practices in consumer research and apply this knowledge to improve research processes and methodologies.
Collaborate with cross-functional teams to integrate research findings into product and marketing strategies.
Own NPS programme, continually inform operations, marketing and product development

Requirements

Bachelor’s degree in Marketing, Market Research, Business, Psychology, or related field. Master’s degree preferred.
5+ years of experience in consumer market research, including experience with both qualitative and quantitative research methods.
Demonstrated ability to design and execute research studies that provide actionable insights.
Strong analytical skills, with experience analyzing large datasets and presenting insights to stakeholders.
Excellent communication and presentation skills, with the ability to clearly and effectively communicate complex research findings to non-technical stakeholders.
Experience managing external research vendors and partners.
Strong leadership and mentoring skills, with the ability to motivate and develop junior team members